Almost two years ago, Paco was training at the gym when he struck up a conversation with a stranger wearing a vintage Vince Carter jersey — a guy who's since become one of his close friends. Asked what he was training for, Paco said dunking. The advice back was simple: document it, make an Instagram account. He didn't have good equipment or a plan. He just started showing up and making content. One video eventually took off, and that's how his page began.
The real limiter isn't your height
Paco's message runs deeper than highlight clips. "In Hong Kong, a lot of people don't think they can dunk — not because they don't train hard. It's because of a limiting mindset. Whether that's genetics, height, what people think of them," he says. He had that same mindset as a kid. What changed wasn't his genetics — it was understanding training well enough to know it's not about the circumstances you're born with, but how you deal with them. That's the message he wants to bring to the next generation, and to people his own age still deciding whether dunking is something they're allowed to pursue.
Growing an audience vs. making better content
Asked whether the priority should be growing followers or improving the work itself, Paco didn't hesitate: "If you improve your content, I feel like you'll grow somehow. If you focus entirely on growing, I don't know if your content will get better — and I don't think you'll get any authentic viewers." He points to creators in Hong Kong who post constantly and rack up followers without much clear value behind it. His approach leans the other way: balance engagement with real storytelling, but when in doubt, choose authenticity.
He shares the parts of his story that aren't just highlight-reel material — including being overweight, shorter, and not naturally explosive early on — because it's what makes the journey relatable, and because it clarified his own sense of purpose along the way. "You need to know who you are," he says. "I think that's the most important part — not just in content creation, but in life in general."
What's next
Paco is currently an affiliate for a brand he calls Nining, and is working on hosting a local dunk event in Hong Kong with friends — one built around a city tour of iconic local spots rather than a single ticketed venue, meant to bring dunk culture closer to the community. He's looking for local Hong Kong brands to support it.
Watch the full conversation for more from Paco.