Christopher Bustamante

A former college and pro football player, Christopher founded CB3 Media in college — now a social media marketing agency working with Shark Tank companies, handling paid ads, video editing, and social strategy.

Christopher played football through a scholarship at Lakeland University and a pro contract with the San Antonio Gunslingers before turning to entrepreneurship. He started CB3 Media during college after finding a mentor's videos on running an ad agency online, building the business through cold calls, DMs, and free trial work. CB3 Media now works with companies that have pitched on Shark Tank and been featured on Good Morning America and QVC, including Shredskinz, Nightcap, and The Scrubbie. He also runs CB3 Performance, training athletes at the pro, college, high school, and youth levels.

His drive toward entrepreneurship is inseparable from a real loss: his mother passed away from stage four breast cancer during his years chasing a pro football career, before he'd started building a business at all. He's spoken openly about redirecting the same discipline and time he gave to football into CB3 Media instead.

Why Gateway Growth featured them

Christopher sat down for a three-part street interview, shared as an Instagram Reels series, and is part of the team behind CB3 Media, a Gateway Growth Studio partner.

Selected ideas

Gateway Growth Conversations

• A street interview with Christopher Bustamante
• The biggest loss Christopher Bustamante ever took chasing a dream

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